Cleaning guru Mrs Hinch launches homewares collection with Tesco

The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.

HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

Mondo debuts Godzilla Vs Kong tiki mugs

The tiki mugs have been designed by Mondo’s own Mike Bonanno and Hector Arce.

WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys

The deal marks Motul’s first expansion into licensed products.

The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions

We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.

Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

How Pinfinity founder Caleb Paullus brings brands to life with enamel pins

Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!

Jeni’s teams with Dolly Parton for limited edition ice cream flavour

Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.

Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.