The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

Nickelodeon teams with PUMA for Rugrats collection celebrating show’s 30th anniversary

The only product in the range to have been unveiled so far is the Court Rider ‘Rugrats’ basketball shoe.

Creative consultant Deej Johnson on why bad brainstorming doesn’t work – and what to do instead

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…

Monopoly: Lifesized experience set to open in London this August

“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

Funko Games’ Josh Manderville and Deirdre Cross on bringing Fast & Furious, Seinfeld and ESPN into board games

Deirdre Cross, VP at Funko Games, and Josh Manderville, Art Director at Funko Games, give us the lowdown on the firm’s latest slate of titles.

Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.

Talking Brands: Pantone, Harry Potter and Corona have all launched physical stores. Which brand should be next?

Star Editions’ Will Marston looks at the world of branded stores, picking the brains of Louis Kennedy’s Nick Prichard and The Opinionated Designer’s Emma Horton for brands ripe for pop-ups.

Disneyland’s Matt Conover on Star Wars Galaxy’s Edge, Avengers Campus and putting the audience first

In part two of this interview with Matt Conover – Vice President of Disney Live Entertainment at Disneyland – we talk research, inspiration and the importance of creating experiences that speak to new audiences.

LEGO and adidas debut ZX 8000 Bricks collection

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

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