BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand
Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…
Hasbro teams with Star Editions to launch online Monopoly store
The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.
Pantone debuts Pantone Lifestyle Gallery store in Hong Kong
The 600sq ft location sells a range of Pantone products, including the brand’s recent FunMix collection, which spans bedlinen, loungewear, slippers, towels, and blankets.
Grupo Modelo teams with Francobolli to launch world’s first Corona store
The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.
License to thrill: How to make brands soar in toys and games
Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
The Brand Radar: Royal Mail, Rug Maker and how to make stamps stick in licensing
Start Licensing’s Ian Downes looks at how Royal Mail has cemented the iconic design status of its Machin stamps through a smart partnership with Rug Maker.
Tony’s Chocolonely moves into beer with BrewDog collaboration
“We’re honoured to be collaborating with one of our all-time favourite companies Tony’s Chocolonely,” said James Watt, BrewDog CEO and Co-Founder.
TV channel Dave teams with Firebox to launch Dave’s Flat Pack Pub
“Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere,” said Luke Hales, channel director for Dave.
Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set
The game’s artwork is inspired by Vivetta’s style and love for animals.