Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
Cleaning guru Mrs Hinch launches homewares collection with Tesco
The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.
HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients
Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.
Mondo debuts Godzilla Vs Kong tiki mugs
The tiki mugs have been designed by Mondo’s own Mike Bonanno and Hector Arce.
WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys
The deal marks Motul’s first expansion into licensed products.
The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.
Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream
Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.
How Pinfinity founder Caleb Paullus brings brands to life with enamel pins
Pinfinity’s Caleb Paullus on how pins come alive with music, animation and more!
Jeni’s teams with Dolly Parton for limited edition ice cream flavour
Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.