“Throughout the films, Betelgeuse is dressed in a black and white suit, so we have dressed our collection in the same style to epitomise this,” said Liisa Tallgren, Fabergé’s Head of Design.

Teri Niadna – MD at Brandgenuity – talks ideas, inspiration and the key to successful creative collaborations.

Damian Treece – Senior Licensing Manager at Bravado – on creativity, authenticity and Surrey dog walks!

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Sarah Martin, Associate Art Director DTR, Global Creative Group at Paramount.

Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.