HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

The Brand Radar: Marmite, M&S and how food brands use licensing to thrive

Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.

Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk

Other characters in the Stan Smith range include Toy Story’s Rex, Monsters Inc’s Mike and Peter Pan’s Tinkerbell.

Fabergé teams with The Craft Irish Whiskey Company on limited-edition gift-set

“This is a thrilling partnership for Fabergé, as it sees us continuing our legacy of creating unique and collectable objects, bridging the gap between historic legacy and modern-day heirlooms,” said Fabergé’s Josina von dem Bussche-Kessell.

Studio Ghibli theme park readies for 2022 opening

Ghibli Park will boast a replica of the castle from Howl’s Moving Castle, as well as an area inspired by Princess Mononoke.

LEGO minifigure DJ Llama signs record deal with Astralwerks

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

Aviation Gin teams with Wrexham AFC on limited-edition bottle

The launch celebrates the takeover of Wrexham AFC by Ryan Reynolds and Rob McElhenney – who also own Aviation Gin.

H&M teams with Héctor Bellerín on sustainable apparel collection

“I am happy to collaborate with H&M on this collection entirely made from sustainably sourced materials, and to push for a better future for fashion and the planet,” said Bellerín.

Sustainability in Licensing Conference to take place in June

“Our aim with SILC 2021 is to help both future-proof our industry and our world,” said conference curator Helena Mansell-Stopher.

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