Story House Egmont readies Sonic the Hedgehog magazine

“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.

The British Museum’s Craig Bendle reveals why now is the right time to debut at BLE

In conversation with the British Museum’s Manager of Product Licensing, Craig Bendle.

Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit

Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.

BLE Creative Corner with… LMCA’s Ximena Duque M

Ximena Duque M – VP of Brand Development for North America & MD for Latin America at LMCA – on how to fuel creativity.

Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing

What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.

BLE Creative Corner with… Penguin Ventures’ Thomas Merrington

“I love a good brainstorm and a mood board!”: Thomas Merrington – Creative Director at Penguin Ventures – on how he has ideas.

Ella Haynes, BLE Event Director, on 25 years of the show – and what to make time for at this year’s event

“We want to be led and driven by customer needs”: Ella Haynes – BLE Event Director at Informa Markets – on keeping the show relevant, inspiring and vital.

The Brand Radar: Lillet, Emily in Paris and licensing’s love affair with the food and drink sector

Start Licensing’s Ian Downes looks at the FMCG sector, revealing some highlights from the summer.

New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

Hug Me Pillows debuts line of character pillows

“We strongly believe that every child needs a cuddle and benefits from an environment that fosters positive affirmations,” said Lucy Freeth, Founder of Hug Me Pillows.

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