“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.

“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.

“This immersive world is really pushing the boundaries of innovation and design within the Roblox platform,” said Ciaran Warren, Head of Studio at Feenix – the developer of Mission Marmalade.

“I wanted to create a piece with Fabergé which was humorous and fun – whilst also honouring the company’s legendary quality and specialism in movement and animation,” said director Tim Burton.

The scents are inspired by popular side dishes of the season.

The Heretic candle is scented with ‘flaky, buttery crust and zingy blueberry filling’ and designed to look like the one seen in the film.

Pembe the Pink Cat creator Sertan Christofferson talks us through the character’s licensing journey so far.

The first drop – titled Move Mountains – pairs imagery and themes from Oh, The Places You’ll Go with US national parks Mount Rainier and Crater Lake National Park.

‘To capture the olfactory universe of Nosferatu into one glass bottle is no mean feat,’ said Heretic Parfum.