Sedar Global launches The Met interiors line, spanning wallpapers, curtains, pillows and upholstery
“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.
Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign
“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.
Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad
“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.
STUDIOCANAL KIDS & FAMILY brings Paddington into Roblox with Mission Marmalade
“This immersive world is really pushing the boundaries of innovation and design within the Roblox platform,” said Ciaran Warren, Head of Studio at Feenix – the developer of Mission Marmalade.
Fabergé to debut Beetlejuice Beetlejuice Egg Objet in 2025
“I wanted to create a piece with Fabergé which was humorous and fun – whilst also honouring the company’s legendary quality and specialism in movement and animation,” said director Tim Burton.
CAMP readies Campbell’s candle collection
The scents are inspired by popular side dishes of the season.
A24 teams with Joya for Heretic Blueberry Pie candle
The Heretic candle is scented with ‘flaky, buttery crust and zingy blueberry filling’ and designed to look like the one seen in the film.
Sertan Christofferson on the origins of Pembe the Pink Cat – and why it’s resonating with licensees
Pembe the Pink Cat creator Sertan Christofferson talks us through the character’s licensing journey so far.
Dr. Seuss Enterprises kicks off Parks Project partnership with Oh, The Places You’ll Go collection
The first drop – titled Move Mountains – pairs imagery and themes from Oh, The Places You’ll Go with US national parks Mount Rainier and Crater Lake National Park.
Heretic Parfum debuts Nosferatu fragrance
‘To capture the olfactory universe of Nosferatu into one glass bottle is no mean feat,’ said Heretic Parfum.