Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.

Benjamin Hogue on bringing brands to Bandou

Benjamin Hogue – Owner of Bandou – discusses working with Born to License to explore branded versions of the firm’s award-winning kids’ headphones.

Mad Beauty details latest line-up, including Rocky Horror, Disney and pet care launches

“Rocky Horror is more than just a show – it’s a cultural phenomenon,” said Trevor Cash, Director of Mad Beauty.

25 things to see and do at BLE 2024

“For 25 years, thousands upon thousands of new brand licensing partnerships, deals and products have started at BLE during meetings, networking moments, opportunistic hellos and showfloor browsing” said BLE event director Ella Haynes.

BLE 2024 details full conference agenda

“This year’s programme includes a free, inclusive three-day conference programme, valuable networking opportunities and lots of fun ‘not-to-be missed’ events,” said BLE event director Ella Haynes.

Moonbug’s Jo Galpin on community, collaboration and creativity

Jo Galpin – International Hardlines Manager and Cross-Category Manager for Italy & the Middle East at Moonbug Entertainment – talks us through her approach to crafting collabroations for IP like Blippi, CoComelon and Morphle.

Boyhood marks 15 years of Angry Birds with wooden collectibles

“The astonishing craftsmanship that is brought to our beloved characters is truly remarkable,” said Katri Chacona, Head of Brand Licensing at Rovio.

Creating the Sam & Julia brand: Karina and Manita Schaapman on The Mouse Mansion… And more!

Karina and Manita Schaapman – driving forces behind Sam & Julia – discuss their brand.

Hero NXT to helm licensing push for Frobelles

“This partnership with Hero NXT is a monumental step for us,” said Yvonne Ottley, Co-Founder of Frobelles.

Wicked gets the Squishmallows treatment

The range kicks off with Glinda and Elphaba Squishmallows.

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