Mariah Carey gets the Barbie treatment

“It’s a once in a lifetime dream to have my own Barbie,” said Carey.

Crocs debuts McDonald’s collaboration

The range is inspired by the fast food brand’s roster of characters, including Grimace, Birdie and the Hamburglar.

Kartell partners with Mattel for UNO-inspired Componibili storage chest

As part of the collaboration, Mattel is launching a Kartell version of UNO that showcases the design firm’s most popular products.

Aardman’s Licensing Approvals Coordinator, Ben Townsend, talks company values – and more

“Am I really being paid to do this?” Aardman’s Ben Townsend on what’s new at the beloved studio.

Vice Press debuts Home Video range with Evil Dead II VHS

A Collector’s Edition comes with a double-sided cover, featuring art by Matt Ferguson and Florey on one side and James Bousema on the reverse.

Emma Saunders and Jenny Smyth on putting quality design at the heart of Historic Royal Palaces’ products programme

Historic Royal Palaces’ Senior Licensing Manager Emma Saunders and Licensing Manager Jenny Smith discuss brand values, innovation and the importance of storytelling.

Moonbug and Spin Master embark on ‘strategic global alliance’ spanning content, products and experiences

The collaboration sees Spin Master become the global master toy licensee for two of Moonbug’s IPs: Blippi and Little Angel.

The Sandbox to develop metaverse experiences for Black Mirror and Peaky Blinders

“Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox,” said Lex Scott, Commercial Director for Gaming & Gambling at Banijay Brands.

Afro Unicorn founder April Showers discusses the rise and rise of her representative brand

“I went to find a unicorn emoji that represented me… And I couldn’t.” April Showers on Afro Unicorn

UFC promotes Meghan Mernin to VP of Licensing for Global Consumer Products.

“Meghan has been vital in shaping UFC’s global licensing effort,” said Tracey Bleczinski, UFC’s Senior Vice President of Global Consumer Products.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.