BLE Creative Corner with… Brandgenuity’s Teri Niadna

Teri Niadna – MD at Brandgenuity – talks ideas, inspiration and the key to successful creative collaborations.

BLE Creative Corner with… Bravado’s Damian Treece

Damian Treece – Senior Licensing Manager at Bravado – on creativity, authenticity and Surrey dog walks!

LEGO and Nike strike multi-year partnership to “reimagine how creative play and sport can unite”

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

Spin Master debuts first wave of Ms. Rachel toys

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

LEGO debuts first Mario Kart sets

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

BLE Creative Corner with… Paramount’s Sarah Martin

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Sarah Martin, Associate Art Director DTR, Global Creative Group at Paramount.

BLE Creative Corner with… Perfetti van Melle’s Mar Gili

Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

Lucci & Partners’ Paolo Lucci on creativity, collaborations and Chupa Chups

Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.

Netflix debuts Squid Game: Unleashed video game

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.

The Sunday Times lists The Country Diary of an Edwardian Lady as one of top 100 bestselling books of the last 50 years

“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.

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