Shoe Palace’s John Mersho on crafting a streetwear collection around MONOPOLY

“Expect bolder graphics, elevated materials and more interactive design elements”: Shoe Palace CEO John Mersho teases what’s next for the company’s MONOPOLY collaboration.

Louise Simmonds talks retail relationships, style guides and the potential of the wellbeing sector

“Be in all the right places your audience hangs out”: We talk with licensing industry expert Louise Simmonds.

Pokémon in print: As the 30th anniversary countdown begins, we chat to Farshore’s John Packard

John Packard, Publishing Director at Farshore, HarperCollins UK, discusses the secret of Pokémon’s appeal.

Wacko Maria launches Stand By Me apparel collection

The range spans several Hawaiian shirts, tees, sweatshirts and a cap, all featuring shots from the 1986 film.

Magic Light Pictures details new products, promotions and activations for The Gruffalo and Friends

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

Flow gets the tabletop treatment

“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.

MGA Entertainment teams with BBC Studios for Little Tikes Bluey range

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

Mummy Pig’s pregnancy to usher in “transformative new era” for Peppa Pig

New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.

StoryToys readies LEGO Bluey mobile game

“By bringing the beloved character Bluey into the digital world of LEGO play, children can now explore Bluey’s adventures through fun and engaging content,” said Emmet O’Neill, Chief Executive of StoryToys.

Mattel and Warner Bros. Discovery Global Consumer Products sign multi-year licensing partnership for DC

“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

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