“If you are a fan of Reese’s candy, this is the one for you,” said Carys Delve, Marketing Manager at Brand of Brothers.

“Our relationship has always delivered timeless and classic pieces”: Fabiola Torres, Chief Marketing Officer at Gap, and Carrie Matson, VP, Marketing Strategy NA at Disney discuss the key to successful fashion collaborations.

William Lamb Group’s Head of Licensing Sandra Vanstan, Senior Designer and Account Manager Ruth Evans and Designer Emily Bean talk design trends, innovation and retail opportunities.

“I can envision a line of Hellraiser hot sauces”: Surge Licensing President Mark Freedman discusses how he has ideas for brand extensions.

“The Mr. Men Little Miss characters are universally recognisable by their simple illustrations and iconic names and are relatable to every age, culture, personality and gender,” said Philippe Alessandri, President of Watch Next Media and Kids First.

The locket opens to reveal a responsibly mined Gemfields Mozambican heart-shaped ruby encased within.

Each of the 30 jackets will be unique and incorporate Shaun the Sheep inspiration, including faux shearling lined inner, cuffs and full collar.

“Our network of retail partners will mean 2000 AD fans from Australia to the USA being able to purchase product they will have never seen before,” said Fanattik MD Anthony Marks.

The crossover event sees Red join the My Talking Tom 2 game and Talking Tom appear in Angry Birds 2.

Brands With Influence is on board to helm the licensing push, while The Wyld Bunch is managing social media and driving audience growth and engagement for both shows.