“Artists get the opportunity to be associated with the world’s top museums, brands can provide consumers with access to their favourite artists via uniquely designed products endorsed by museums, and museums can engage new audiences,” said ARTiSTORY’s Alicia Chen.
With their designs already enjoying success in the greetings cards space, Susy Snow and Gracie Tapner tell us about their exciting journey into licensing so far.
The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.
The white kits will never be commercially available and will only be awarded to individuals who are making a positive difference in the community.
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
The event will take place on Wednesday, April 27th at the Hilton Park Lane, London.
Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.
Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.
“The vast majority of this piece is hand- fabricated, in much the same way that Peter Carl Fabergé would have done over a century ago,” said Fabergé Workmaster Paul Jones.
Peter Rabbit kidswear, Wetland Wildlife origami and TfL games among Branded Gift nominees at Gift of the Year Awards
Other finalists include Big Potato’s Mean Girls game, Ginger Fox’s PopMaster game and Fizz Creations’ Logo Lights.