“This accomplishment is a testament to how much our consumers enjoy and engage with the game,” Isa Lana, Chief Marketing Officer at Jumbo Group, told Deadline.

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

“After the success of our first three collections, we are delighted to be able to shine a light on some of the incredible species that thrived during the Ice Age,” said Maxine Lister, Head of Licensing at the Natural History Museum.

“Students have immediately embraced the concept, and tourists will no doubt too,” said Len Dunne, CEO at Curating Cambridge.

“We look forward to seeing how this collection will inspire conversations about art, design, and creativity during the holiday season and beyond,” said Josh Romm, Head of Global Licensing and Partnerships at The Met.

“As Miraculous approaches its 10th anniversary next year, I’m honoured to join the team in shaping its future,” said Nowicki.

The Puffin x Charlie Brown hoodie is designed to keep canned or bottled drinks cold.

“Netflix is an ideal partner for Pandora,” said Serena De Maio, Vice President Brand Strategy, at Pandora.