“We are thrilled to be offering our fandom not just one, but three exciting new video game experiences inspired by the Monsterverse,” said James Ngo, EVP, Franchise Management at Legendary Entertainment.

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.

“Our hope is that this brand inspires and delights a new generation,” said Susan Brandt, President and CEO, Dr. Seuss Enterprise

The range includes a canvas rug with raised bumps to mimic a LEGO brick.

Talking Tonies with Georgie Britton – Creative Development Manager at the NHM.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Will Stewart, Founder and MD of The Point.1888.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Richard Pink, MD at Pink Key Licensing.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is David Wilson-Nunn, Creative Director at BBC Studios.