“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear
We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.
“It’s been one of the hardest creative adventures of my life”: Inside Shaun the Sheep’s Circus Show with Circa’s Yaron Lifschitz
Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.
The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.
We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.
Jewel Branding’s VP of Brand Licensing, Samira Henley, on standing out, selling out and staying creative
“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing
We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.
Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.
Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas
Artisan designer Julie Dodsworth on becoming a brand – and the one thing on which she’d love to work
With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.
Aardman’s Ngaio Harding-Hill on the creative challenges involved in building live events around silent characters
We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.