In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Russell Binder, President of Striker Entertainment.

“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.

Each pair is a numbered limited edition, presented in exclusive shimmering red boxes made especially for the celebration.

“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.

“I have wanted to bring the humour, fun and values of David Walliams to a children’s magazine for years and to see this now come to life is brilliant,” said Katie Wilkinson, Commercial and Strategy Director at The Point.1888.

Drawing on Rebellion’s extensive archives, the exhibition features artwork from comics like War Picture Library, Battle Picture Weekly and Battle Action, which Rebellion recently revived.

“This marks the beginning of a fresh approach to licensing for Fred Rogers Productions’ heritage brand,” said Katie Huber, Senior Director of Licensing at Fred Rogers Productions.

“Our goal was to make a board game where players enjoy the endless possibilities the LEGO system”: Jaume Fabregat, Board Games Lead at LEGO Publishing, talks Monkey Palace.

“We aim to build unforgettable experiences that will unite families and friends around the world, one LEGO brick and one shuffle of the deck at a time,” said Thomas Kœgler, Asmodee Deputy COO.

“These products need to be authentic”: Born to License’s Jenna Chalkley discusses making great product with new licensees.