The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.
The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.
To discuss the development process – and future – of Blown Ups!, we caught up with Fab Design’s own James Yuen.
“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.
Thomas Merrington – Creative Director at Penguin Ventures – on passion, perspectives and Peter Rabbit
As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.
“We’re always watching the entertainment market in all its forms in order to assess the possibility of entering into partnerships on themes that speak to Quebecers,” said Anne-Marie Voyer, Director of Products and Development at Loto-Québec.
Brands & Retail UK’s Ryan Beaird on what he’s looking to bring to the industry with his Pitch Smarter Conference
We spoke with Ryan to find out more about the origins of the event – and the areas he hopes it will expand into.
Looney Tunes podcast “opens up a new avenue of storytelling” for the brand, says Warner Bros Animation
“The Looney Tunes have entertained audiences on countless screens and I’m so excited to bring their unique brand of comedy and slapstick to the podcast medium,” said Sam Register, President of Warner Bros. Animation and Cartoon Network Studios.
“This incredible and unique experience is set to bring the making of the show to life like never before,” said Andrew Webb and David Browne, Executive Directors at Linen Mill Studios.
The Reebok x La Casa de Papel collection will land in 2022.