“The gameplay is tactical and smart and full of clever nods towards the characters and story of the show,” said Rob Trounce of Hachette Boardgames UK.

“From this licensed publishing program with Dark Horse Comics, we anticipate a lot of excitement to come with new artwork and creative storytelling,” said Marianne James, Senior Vice President, Licensed Consumer Products at Hasbro.

The book includes never-before seen art and in-depth interviews with the creative team behind the show, including Arcane co-creators Christian Linke and Alex Yee.

The partnership aims to expand the brand through toys, apparel, accessories and more.

The four new sets include the LEGO Fortnite Durrr Burger, LEGO Fortnite Supply Llama, LEGO Fortnite Peely Bone and the LEGO Fortnite Battle Bus.

David Born – CEO of Born Licensing – reflects on 10 years of bringing brands and ad agencies together for creative, effective campaigns.

“I admire John’s career focus on fostering community,” said Hasbro CEO Chris Cocks.

“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys.

The range spans tees for both adults and kids.

“Our collaboration has been incredibly successful, bringing the refreshing flavours of Britvic’s beloved brands into new product categories,” said Carys Delve, Marketing Manager at Brand of Brothers.