Talking Brands: Given the increase in visitor numbers at BLE 2023, how will this translate into new business opportunities?

BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…

Bugatti teams with adidas for limited edition football boot

“By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique,” said Nick Craggs, General Manager and Senior Vice President at adidas Football.

Nelvana debuts Piñata Smashlings shorts

“YouTube is the ideal stage to bring everyone’s favourite Smashlings to life and connect with the younger digital generation,” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press.

Board game, graphic novel and more on the way for Cult of the Lamb

“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

Germany’s Peppa Pig Park Günzburg – opening in 2024 – to boast five attractions and seven playgrounds

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Anderson Entertainment kicks off collectibles range with Space: 1999 ships

“We’ve got a lot more collectibles planned for launch during the first half of 2024, including classic vehicles from other shows,” said Anderson Entertainment MD Jamie Anderson.

“It’s a dream job!”: Artist Matthew Robert Davies discusses his work on Disney Lorcana

As we preview a brand-new card from the upcoming Disney Lorcana: Rise of the Floodborn, artist Matthew Robert Davies discusses illustrating for Ravensburger’s acclaimed TCG.

Talking Brands: Which untapped horror brands deserve a bite at licensing?

Scares in the spotlight… Industry figures give us their picks for untapped horror brands that boast serious licensing clout – and discuss if horror is now a year-round proposition.

Mattel readies The Nightmare Before Christmas Skullector dolls

“Creating Monster High versions of these beloved characters is a scream come true,” said Mattel’s Rebecca Shipman.

Caroline Mickler discusses Toxic Waste Hazardously Sour Candy’s new ranges

Leaving a sour taste? Caroline Mickler on the rise and rise of Toxic Waste Sour Candy

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.