“Our books are created by fans, for fans”: Stephanie Milton, Publishing Director for Bonnier Books UK’s Studio Press imprint, discusses design decisions around licensed titles.

“The experiences we create together will foster moments of joy and connection for all families,” said Christopher Arnold, Fred Rogers Productions’ Chief Operating Officer.

“With pent up demand and a highly engaged audience, there are number of best-in-class partners in key categories that are being secured,” said Brandship Founder and CEO Lisa Shapiro.

“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.

“At Pair, we are always thinking about how to bring more personality into eyewear,” said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear.

“This brand extension helps to demonstrate the huge affection that exists for this fantastic property,” said Adam Bass, Director at Golden Goose.

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“In a year with fewer blockbusters, the toy industry was able to successfully pivot from big screen names to small screen legends and sports heroes,” said Melissa Symonds, UK Toys Director for Circana.