“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.

“We can’t wait to get Supertato and Evil Pea toys into the hands of our pre-school superheroes,” said Barry Hughes, Managing Director at Golden Bear Toys.

“We absolutely loved creating these magical floral worlds for Miffy to play in,” said Holly Marler, Creative Director at Cath Kidston.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

The good, the great and the ugly: Jamie Anderson and Tim Collins on what’s new at Anderson Entertainment

With BLE upon us, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Cathy Snow, Licensing Manager at the Royal Horticultural Society.

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

“Our line-up will bring epic new ways for kids to play, collect, and connect with their favourite Mermicorno characters,” said Jeremy Padawer, Chief Brand Officer at Jazwares.

“Grosvenor House is so well known within our industry as the host venue for the Licensing Awards and so we are especially thrilled to partner with them for The World of The Snowman,” said Thomas Merrington, Creative Director at Penguin Ventures.

“We’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans,” said Mike DeLaet, Global Head of Digital Gaming at Mattel.