Eminent Wines Ltd.’s founder, Jerome J. Jacober, on the feel, taste and sensation of brands

Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.

Scream celebrates 25th anniversary with Airbnb experience

Guests can enjoy a one-night stay at the house from Scream, which has been decked out to look exactly as it did in the film, complete with knife marks on the garage door and a phone line for guests to call Ghostface.

Champion Brewing Company’s Hunter Smith on bringing board game icon Catan into beer

Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.

As Peanuts turns 71, Executive Vice President of Brand Tim Erickson discusses how he plans to keep the brand fresh

Tim Erickson on why Peanuts is still going strong… And what he looks for in potential partners.

Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

Rebellion’s Ben Smith on the wider brand potential of its new kids’ comic strip, Monster Fun

Ben Smith – Rebellion’s Head of Film, Television and Publishing – tells us about the firm’s brand plans for Monster Fun, and why now is the perfect time to re-launch the comic.

Transport for London’s Ellen Sankey on the brand’s design-led approach to licensing

Ellen Sankey – Brand Licensing Manager at TfL – tells us how design-thinking drives the brand’s approach to collaborations.

Free League Publishing readies slate of Blade Runner tabletop RPGs

“It is important for us to fully capture the Blade Runner experience and themes from all perspectives – even the city,” said Tomas Härenstam, Free League co-founder.

Kylie Jenner launches baby brand, Kylie Baby

“Designed for babies and kids of all ages, my products are conscious and gentle paediatrician-tested skincare and haircare must-haves,” said Jenner.

Levi’s debuts college-inspired Felix the Cat collection

“We wanted to do a collaboration with Felix that felt unexpected for everyone,” said Karyn Hillman, chief product officer.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.