“This exciting new partnership with DK highlights ESA’s huge appeal,” said Charlie Donaldson, Joint Managing Director of Rocket Licensing.

“We’re delighted to be partnering with the UK’s favourite gardening charity on such an inspirational and appealing range,” said Molly Francis Coleman, Managing Director of Roma Prams.

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category,” said Emma Coote, Brands and Licensing Director at Beams International.

“The UK licensing programme for this iconic character continues to enjoy strong support – and it’s still growing,” said Bulldog’s Licensing Director Vicky Miller.

“The rich style guides offer unlimited possibilities for development,” said Maurizio Distefano, President of Maurizio Distefano Licensing.

“Angry Birds is a household name that a generation of fans have grown up with.” said Rocketship CEO and publisher Tom Akel.

“With sophisticated design and easy set-up, Nex Playground transforms living rooms into an active digital play space for families,” said Julian Jacob, COO at Miraculous Corp.

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand and Marketing Director at Posh Paws International Limited.

The interactive app-enhanced collectible boasts movement and comes with over 600 SFX and phrases.

“The gameplay is tactical and smart and full of clever nods towards the characters and story of the show,” said Rob Trounce of Hachette Boardgames UK.