Alex and Whitney Kimerling reveal why now’s the right time for Hootenanny’s first licensed game

The founders of Hootenanny Games discuss the licensing of a Sour Patch Kids version of SIXEM.

Aykroyds readies Yummiland apparel

“We are absolutely delighted to strengthen our partnership with MGA Entertainment through the Yummiland franchise,” said Robyn Cowling, Head of Licensing at Aykroyds.

Crocs launches Squishmallows collection

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Mattel’s Barbie: A Cultural Icon exhibition lands in Italy

“We look forward to collaborating with more incredible partners across Europe to share this unique format and connect with fans in new and meaningful ways,” said Ruth Henriquez, Head of Licensing, Publishing and LBE at Mattel.

Ravensburger’s first Disney Lorcana Store Summit event hailed a success

“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.

Farshore readies Betty and the Yeti graphic novels

“Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore,” said Rob Glenny, Head of Commercial and New Business at Beano Studio.

Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

PUMA to launch Hot Wheels collections in 2025

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

Magic Light Pictures bolsters The Gruffalo’s food portfolio with Cocoba Chocolate, Cake Decor and Just Love Food

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

Read the Brands Untapped 100: 2024 Edition online now

The Brands Untapped 100 is also available to pick up at BLE from the Brands Untapped booth at E175.

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