A celebration of the industry’s design and inventor talent, among the winners this year are Fun-Damental Invention, Angus Walker and Kid Group’s Dan Klitsner.

“We’ve worked incredibly hard to keep up with demand and are staggered to have achieved more than 1.6 million units in sales,” said Gary Wadhwani, Director at Craft Buddy.

This year’s competition invited designs from all around the world under the theme of ‘Discoveries of the Louvre’.

Alastair McHarrie – Sanrio’s Senior Licensing Director and Mr. Men Little Miss Brand Leader – talks us through the how and why of the exhibition.

Katie Huber – Senior Director of Licensing at Fred Rogers Productions – on creativity, inspiration and plans for IP like Donkey Hodie and Alma’s Way.

“Our mission, together with UFC, is to create something truly special, new, and limited for the serious UFC fan,” said Shaun Sakdinan, Founder of Stancé.

“This collection is the result of two of the world’s best creators joining forces to develop the most groundbreaking new toy brand,” said Paul Solomon, CEO, Moose Toys.

“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.

New additions include the Stinger Sidearm from Stingray and a third variant of the Eagle Transporter – The VIP Module from Space: 1999.

“We’re so excited to link up with an iconic part of the London lifestyle and culture in TfL,” said Adam Linforth, Budgy Smuggler’s Chief Smuggler.