Daniel Godoy – Founder & Chief Vision Officer at XGuides – talks us through his work on guides for brands like Popeye and Flash Gordon.

“These designs are unlike anything our partners have had access to before”: Beth Nock, Brand Marketing Director at King Features, on finding fresh looks for classic IP.

Becky Sherwood, Licensing & Commerical Manager at Lisle Licensing, on how the agency gets exciting new brands ‘licensing ready.’

Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.

“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.

Horrible Science-themed food – like ‘Foul Fungi-Themed Pizza’ and ‘Creepy Courgette Cake’ – will be also served at Kew restaurants and cafes.

“Ben and Craig have each played a key role in growing the business,” said Jason Knights, Managing Director and Founder of Blue Kangaroo Design.

The podcast features interactive games, adventures and sing-alongs with Peppa’s new band, The Piggy-Wigs.

“CAKE’s track record in producing high-quality children’s content is unparalleled,” said Darran Garnham, CEO of Toikido.

Leading the new consumer product slate for The Cat in the Hat is an adidas collaboration, the Rivalry Low Cat in the Hat shoe.