Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

Boston Beer Company and PepsiCo bring Mtn Dew into alcohol with Hard Mtn Dew

Hard Mtn Dew is available in several States across the US, with more being added throughout the year.

Brown-Forman and The Coca-Cola Company team up for Jack Daniel’s & Coca‑Cola drink

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

Dean’s debuts The Open shortbread collection

The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.

From Baby Shark to South Park: Paramount’s Alexandra Salisbury on her design-led approach to crafting toy and game partnerships

Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount ­– on recent launches, inventor opportunities, and the power of a cuppa.

BARK debuts Jurassic World dog toys and treats

The range includes a Dr. Ian Malcolm-inspired toy, a dinosaur wearable headpiece and Raptor Scraps treats.

Building a brand across the board

The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.

Brand Licensing Europe 2022 opens online visitor registration

“We can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love,” said Anna Knight, SVP of Licensing at Informa Markets.

Queen gets the sock treatment from The London Sock Exchange

Each member of Queen has his own pair, while there are also designs inspired by the music videos for I Want to Break Free and Radio Gaga.

Alma de Ace launches Coca-Cola apparel collection

The collection boasts nods to Coke ads, slogans and logos from the past, including the Eighties ‘Coke Is It!’ tagline.

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