Montegrappa CEO Giuseppe Aquila tells us what he looks for in a brand collaboration.

“PlayStation: The Concert is poised to redefine what a music experience can be,” said Sid Shuman, Senior Director of Content Communications at Sony Interactive Entertainment.

The range spans sweatshirts, t-shirts, hoodies and pyjamas, as well as socks, a pair of sneakers, a beanie, scarf and tie.

“For a character to resonate with us, it should have a timeless quality”: Jakob Burgsø, Founder and Designer at Boyhood, on the craft behind his collectibles.

“Our conversations with Moose made it clear that they are forward-thinking and willing to go anywhere the story needs to in order to grow the franchise in exciting directions,” said Steven T. Seagle, Founding Partner at Man of Action.

From cold plunges to voodoo dolls… Andy Pearson on what guides Liquid Death’s approach to product collabs.

“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that,” said Kenny Nicholson, Head of Brand at IRN-BRU.

Start Licensing’s Ian Downes picks the brains of some BLE attendees to find out what jumped out at them as key design trends.

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

“The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience,” said Russell Bisset, Founder and MD at Northern Monk.