BLE Creative Corner with… Universal Products & Experiences’ Kim Saxelby
Kim Saxelby – Senior Creative Director, Fashion and Lifestyle EMEA at Universal Products and Experiences – talks collaborations, inspirations and Shrek cafes!
Warner Bros. Discovery brings experiences, theme parks, studio tours and exhibitions together under one division
The new WBD Global Experiences division combines the Global Themed Entertainment licensing group with the company’s Studio Tours & Retail team.
Format Games teams with LadBaby for Sausage Roll board game
“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.
Sarah Swindell, Maggy Harris and Steve Richards on Watermelon Creative and Dynamo’s new collaboration: United Creatives
We find out more about United Creatives’ new one-stop-shop solution for brands – and explore the group’s recent work with Historic Royal Palaces.
Story House Egmont readies Sonic the Hedgehog magazine
“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.
The British Museum’s Craig Bendle reveals why now is the right time to debut at BLE
In conversation with the British Museum’s Manager of Product Licensing, Craig Bendle.
Tyrrells’ Jane Jones on the crisp brand’s cracking collaboration with Wallace & Gromit
Jane Jones – Marketing Manager for Tyrrells – talks us through development of its recent Wallace & Gromit Wensleydale & Cranberry flavour.
BLE Creative Corner with… LMCA’s Ximena Duque M
Ximena Duque M – VP of Brand Development for North America & MD for Latin America at LMCA – on how to fuel creativity.
Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing
What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.
BLE Creative Corner with… Penguin Ventures’ Thomas Merrington
“I love a good brainstorm and a mood board!”: Thomas Merrington – Creative Director at Penguin Ventures – on how he has ideas.