The collection includes a backpack with a front zipped pocket resembling a chocolate brown Pound Puppy.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

“My hope with this dice set is that LGBTQ+ players will feel seen, represented and proud as they roll – knowing that someone on the inside is just like them and just as excited to play,” said Daniel Quasar creator of the Progress Pride Flag.

“We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century,” said BLE event director Ella Haynes.

A new team-based game sees players team up with Wile E. Coyote to transport gadgets out of the ACME factory.

The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.

“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“Our partnership with SCP has been an incredibly successful one and I am delighted that we have both committed to a further six years and are very much aligned on our ambitious growth plans for Peter Rabbit,” said David Sprei, Commercial Director at Penguin Ventures.

The experience is taking place at Dock X in Canada Water, London.

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.