Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.

How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.

“Our fans have been asking for a LEGO set based on The Legend of Zelda series for a while!” said LEGO Designer Wes Talbott.

John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.

“Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees,” said Jasen Wright, VP North America at WildBrain CPLG.

The adventure encompasses immersive rooms from Hey Duggee, Bluey, JoJo & Gran Gran and Mr Tumble and Friends.

“Shaun the Sheep always feels most at home in the great outdoors, so what better place for him to enjoy this summer than the beautiful Northumberland National Park,” said Molly Van Den Brink, Attractions & Live Experiences Manager at Aardman.

Jenny Roberts – Hasbro’s Senior Manager for Music – on hitting the right beats for brands like PEPPA PIG, TRANSFORMERS and more.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.