Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.

“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Jenna Chalkley, Head of Product Development at Born to License.

From Magic: The Gathering to Pokémon and more… Bjorn Van Passel on Ultra-Pro’s licenses.

“We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavours fans love into the perfect cup of coffee,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellonova.

Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Little Brother Books Director Matthew Reynolds.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ben Townsend, Licensing Approvals Co-ordinator at Aardman Animations.