BLE Creative Corner with… Zertus UKI’s Emma Perrett
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Emma Perrett, Marketing Controller at Zertus UK & Ireland.
BLE Creative Corner with… Hasbro’s Nicole Tobey
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Nicole Tobey, Global Creative and Product Development Director for Licensed Consumer Products, North America at Hasbro.
BLE Creative Corner with… Magic Light Pictures’ Bridie Gibbs
Bridie Gibbs – Senior Product Development Manager at Magic Light Pictures – shares her creative inspirations for the Gruffalo and Friends brands.
Direct to Retail bolsters Ol’ Dirty Bastard licensing slate in UK and EMEA
New licensees include Every Street Clothing, Slay All Day, Park Agencies, Blackstone, Hybris and Empire Apparel.
Legendary details slate of Monsterverse video games
“We are thrilled to be offering our fandom not just one, but three exciting new video game experiences inspired by the Monsterverse,” said James Ngo, EVP, Franchise Management at Legendary Entertainment.
Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty
“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.
Mattel, AirConsole and BMW Group bring UNO into in-car gaming
“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.
“We love to bring back long-lost games”: Blaze Entertainment’s Andrew Byatt on the appeal of retro gaming
As Blaze Entertainment passes one million cartridges, CEO Andrew Byatt talks us through their retro gaming offering.
Dr. Seuss Enterprises debuts infant-focused brand, Dr. Seuss Babies
“Our hope is that this brand inspires and delights a new generation,” said Susan Brandt, President and CEO, Dr. Seuss Enterprise
H&M launch LEGO home collection
The range includes a canvas rug with raised bumps to mimic a LEGO brick.