Spin Master teams with A24 for Everything Everywhere All at Once Rubik’s Cube

Each side of the ‘Evelyn Everywhere Rubik’s Cube’ features a character associated with a dimension seen in the multiverse movie.

Mattel Adventure Park to boast Hot Wheels rollercoasters, Masters of the Universe laser tag and a full-scale Barbie Beach House

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

Lush partners with Mattel for limited edition Barbie collection

“We imagined what Barbie’s self-care routine would look like and created this range – meant to be used and loved by all,” said Melody Morton, Creative Concepts Director at Lush Cosmetics.

Surreal brings Candy Kittens into cereal

Surreal’s Candy Kittens high protein cereal tastes like the brand’s Wild Strawberry flavour sweets.

Toikido’s Art Director, Anthony Rule, on toyetic illustrations – and the importance of creativity

From BT Phonecards to Pinata Smashlings: Toikido’s Anthony Rule on their upcoming toy launch…

BLE tips & tricks with… The Snowball Effect’s Nikki Beckett

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is The Snowball Effect Founder Nikki Beckett

BLE tips & tricks with… PowerStation Studios’ Dave Collins

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Dave Collins, Co-Founder and CEO at PowerStation Studios.

BLE tips & tricks with… The National Gallery’s Judith Mather

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is The National Gallery’s Director of Procurement and Brand Licensing, Judith Mather.

Nova Tissue launches Millions-scented kitchen roll

“We’re thrilled with the range; it looks good and smells good,” said Natasha Dyson, Founder and CEO of Blonde Sheep Licensing.

Carrs teams with Aardman to launch Wallace & Gromit-inspired pasty

“The More Cheese, Ham and Chilli Jam pasty is full of invention just like Wallace, and with his love of cheese and his northern roots, I’m sure he would approve,” said Aardman’s Rachael Peacock.

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