“The breadth of their assets presents an extraordinary opportunity to create unique and engaging merchandise ranges,” said Chris Taday and Ian Wickham, Co-Founders of Licensing Link Europe.

Alan Fenwick, CEO and Co-Founder at EXG Pro, on the origins of the company, the success of Cable Guys – and knowing when to kill an idea.

Start Licensing’s Ian Downes shares his picks of interesting developments in the world of brands and food.

Eugene Evans – Senior Vice President of Digital Strategy and Licensing at Wizards of the Coast & Hasbro – on making classic brands thrive in digital gaming.

“Our reputation for innovation and quality – and the brand’s sense of adventure, friendship and fun – continues to resonate with our expanding and diverse global fanbase,” said Mathieu Galante, Licensing Director EMEA for The Pokémon Company International.

The Fisch toy line will launch in Fall 2025, spanning microfigures, collectible plush, deluxe plush and a ‘Captain’s Goldfish Collector Bundle’.

Midsomer Murders: The Killings at Badger’s Drift will open at Richmond Theatre on October 24thand will tour through to April 2026.

“It’s a dream come true for fans of the show, offering them the chance to dive into the heart-pounding action and strategy that has made the show a hit,” said Tom Rymer, Founder of CityDays.

“We are honoured to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors,” said Dan Westcott, Senior Vice President of Marketing at Basic Fun!

“We are excited to expand our partnership with TV Tokyo to bring the global hit series Bluey into more Japanese homes – and to work alongside our dedicated agency Phoenixx Inc. to introduce more consumer products locally,” said Sophia Spinelli, VP Brands & Marketing at BBC Studios Asia.