Adventure Time spin-off, Fionna & Cake, heads to HBO Max

“We are thrilled to partner with our friends at Cartoon Network Studios to continue innovating and expanding the Adventure Time universe with this world class team,” said HBO Max’s Billy Wee.

Marvel Entertainment teams with SOMOS Community Care for back-to-school campaign around Covid-19 vaccinations

The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.

The Brand Radar: Talking licensed apparel design with Trademark Products’ Phil King

Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.

Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Ubisoft teams with Storyland Studios to create live attractions based on brands like Just Dance and Assassin’s Creed

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

Designer Ryan Miller takes us inside the development of The Princess Bride Adventure Book Game

We caught up with Ryan to find out more about the origins of his Princess Bride game – and find out how improv comedy shapes how he tackles design.

Wrist World – a tech start-up run by teenagers – talk us through their innovative collaboration with virtual pop star Hatsune Miku

We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.

London Toy Company founder, Joel Berkowitz, talks plush toys and lush licensing

Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.

Champion debuts latest Muhammad Ali collaboration

The new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome.

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