Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

The Ploughman’s Cheshire Cheese, inspired by Mini Cheddars, is made with pickled shallots and creamy Cheshire Cheese.

The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.