BLE Creative Corner with… Dreamtex’s Corinne Duckworth
In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Corinne Duckworth, Commercial Executive at Dreamtex.
Lick marks 40 years of M•A•C with limited-edition paint collaboration
“M·A·C black 40 is the colour that everyone can have in their homes,” said Tash Bradley, Director of Interior Design and Colour Psychologist at Lick.
Senior Creative Manager Jon Morse on licensing for The Victoria and Albert Museum
The V&A’s Jon Morse reveals how he’s exploring the museum’s incredible archive…
Just Play debuts Morphle toys
“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.
Mattel teams with Airbnb for Polly Pocket slumber party experience
Guests can opt to sleep on Polly’s pullout couch or in her life-sized Action Park Tent just 10 feet away from the compact.
BLE 2024 to introduce Discovery & Design accelerator zone
“Discovery & Design is a springboard for small businesses with emerging brands eager to explore the world of brand licensing,” said BLE event director Ella Haynes.
Crazy Deuce Studios’ William Danz on his excitement – and concerns – about entering the licensing industry
Fresh from working with Born to License on an IP-led collectible card game, Crazy Deuce Studios CEO William Danz discusses the process so far.
Jac Griffin takes us inside Steven Singer Jewelers’ first licensed launch – a Care Bears Gold Dipped Rose
Jac Griffin – Chief of Staff and Marketing Director at Steven Singer Jewelers – discusses navigating a new industry with the help of Born to License.
Fira X Wear’s Vincent and Jasmine James on embracing licensing with Born to License
Vincent and Jasmine James – co-founders of Fira X Wear – on why the time is right for their cosplay swimwear brand to enter licensing.
Ravensburger’s Ryan Miller on what goes into crafting new sets for Disney Lorcana
“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.