Lovehoney renews Fifty Shades partnership

“As an integral part of our portfolio, the Fifty Shades of Grey products speak to an important customer group curious to explore BDSM,” said Johannes Graf von Plettenberg, CEO of Lovehoney Group.

The Brand Radar: Barbie, The Design Museum and the power of exhibitions

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

Michael Malul’s Hanan Malul on crafting an Esquire fragrance collection

“It’s as much a science as an art”: Hanan Malul – CEO and Founder of Michael Malul – explains the sense behind the scents.

“We want to find the next Funko”: David Born on helping companies enter the world of licensing with Born to License

Born to License CEO David Born talks us through the origins of the agency – and what types of licensees he wants to work with.

Katie Price on how licensors can make their brands attractive to publishers

Publishing consultant Katie Price talks trends, timings and some old favourites.

“Our vision is to extend the brand’s impact beyond greeting cards”: Stuart Cox on brand plans for Brilliantly Brave

Stuart Cox on the origins of Brilliantly Brave – and how the brand aims to spread positive messages of mental health support through licensing.

Wacko Maria launches Bob Marley streetwear

The range spans several shirts, sweatshirts and hoodies featuring shots of Marley, as well as imagery of his Tuff Gong studio logo.

Hidden Pigeon Company teams up with New Era Cap and OT Sports for New York Yankees collaboration

“This special collaboration between The Pigeon and Elephant & Piggie and baseball’s legendary Yankees is a definite home run,” said Tori Cook, SVP, Franchise Management at HPC.

Emma Coote discusses Beams International’s range of Bluey gift packs and accessories

From milkshake and BBQ packs to mugs and more: Emma Coote on the new Bluey gifts by Beams

Crush Creative’s India Winstone on creating a Paddington Bear asset pack for the Paddington Shop

“I’m inspired every day.” India Winstone discusses her work with Crush Creative

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