“We have a lot of exciting things in the works as we look to bring these standout character brands into a whole new chapter of opportunity and success,” said Updike.

“The Grosvenor team have really excelled themselves in creating something truly spectacular by transforming the works of Cicely Mary Barker into three-dimensional form with these delicious and intricate pastries,” said Thomas Merrington, Creative Director at Penguin Ventures.

“This collaboration represents a significant evolution in how heritage brands can engage digitally,” said Darryl Lai, MD of Toikido USA.

The collection is available from April 27th

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

“We’re delighted to be working with this great brand on a range we are certain will be enormously popular,” said Elliott Matthews, Managing Director of Poetic Brands.

“This collaboration marks a significant milestone in our commitment to innovation and delivering unforgettable experiences to players worldwide,” said Steven Tan, General Manager at UNIS.

“I can’t think of another brand that’s as good a fit for VR than D&D”: Dan Rawson – SVP for D&D – on the brand’s potential in digital entertainment.

“Many companies bring dice to D&D, but we’re bringing D&D to dice”: Sirius Dice’s Tina Trenkler on designing dice that authentically nod to Hasbro’s classic game.

“Creating a company around D&D was the most natural thing in the world!”: Beadle & Grimm’s talk us through their intricate D&D Premium Boxed Editions.