“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

“The demographic for the brand fits perfectly with the pre-school wheeled toy user”: MV Sports MD Phil Ratcliffe talks design, innovation and Peppa Pig.

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

“While this had its technical challenges, we successfully achieved it!”: Susanne Bisinotto – Brand Marketing Director at Vitabiotics – on developing the firm’s PEPPA-shaped vitamin gummies.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures

“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.

“Demon Slayer has amassed a dedicated fanbase,” said Yosuke Kodaka, President of Aniplex of America, Inc.

“I’m eager to ignite licensee inspiration with my passion for brands and licensed products, guiding them on their journey,” said Chalkley.

“Since we started Wigwam we have always had one eye on the environment and doing good wherever we can,” said Ian Smith, Founder and MD at Wigwam Studio.