“With sophisticated design and easy set-up, Nex Playground transforms living rooms into an active digital play space for families,” said Julian Jacob, COO at Miraculous Corp.

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand and Marketing Director at Posh Paws International Limited.

The interactive app-enhanced collectible boasts movement and comes with over 600 SFX and phrases.

“The gameplay is tactical and smart and full of clever nods towards the characters and story of the show,” said Rob Trounce of Hachette Boardgames UK.

“From this licensed publishing program with Dark Horse Comics, we anticipate a lot of excitement to come with new artwork and creative storytelling,” said Marianne James, Senior Vice President, Licensed Consumer Products at Hasbro.

The book includes never-before seen art and in-depth interviews with the creative team behind the show, including Arcane co-creators Christian Linke and Alex Yee.

The partnership aims to expand the brand through toys, apparel, accessories and more.

The four new sets include the LEGO Fortnite Durrr Burger, LEGO Fortnite Supply Llama, LEGO Fortnite Peely Bone and the LEGO Fortnite Battle Bus.

David Born – CEO of Born Licensing – reflects on 10 years of bringing brands and ad agencies together for creative, effective campaigns.

“I admire John’s career focus on fostering community,” said Hasbro CEO Chris Cocks.