Moose Toys signs as master toy partner for The Amazing Digital Circus
“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys.
UNIQLO celebrates 25 years of One Piece with t-shirt collection
The range spans tees for both adults and kids.
Brand of Brothers secures 10-year renewal for Britvic partnership
“Our collaboration has been incredibly successful, bringing the refreshing flavours of Britvic’s beloved brands into new product categories,” said Carys Delve, Marketing Manager at Brand of Brothers.
SEGA’s Samuel Byard on Sonic’s success in consumer products
Samuel Byard – Senior Product Development Manager at SEGA Europe – talks us through the key to Sonic’s success in consumer products.
XGuides’ Daniel Godoy on taking a fan-first approach to crafting trend guides
Daniel Godoy – Founder & Chief Vision Officer at XGuides – talks us through his work on guides for brands like Popeye and Flash Gordon.
King Features’ Beth Nock talks us through the first ever trend guides for Flash Gordon and The Phantom
“These designs are unlike anything our partners have had access to before”: Beth Nock, Brand Marketing Director at King Features, on finding fresh looks for classic IP.
Lisle Licensing’s Becky Sherwood on the agency’s ambitions for Poodle & Blonde
Becky Sherwood, Licensing & Commerical Manager at Lisle Licensing, on how the agency gets exciting new brands ‘licensing ready.’
Story House Egmont’s Laura Adnitt on the power of licensed children’s magazines
Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.
Deadpool & Wolverine footwear and apparel on the way from adidas
“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.
Kew Gardens readies Horrible Science interactive trail
Horrible Science-themed food – like ‘Foul Fungi-Themed Pizza’ and ‘Creepy Courgette Cake’ – will be also served at Kew restaurants and cafes.