Crocs debuts Pringles collection
“This partnership seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs,” said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs
Want to start a career in licensing? Industry figures share advice…
Following on from a well received panel discussion – Licensing Chose Me – delivered at BLE’s License to Retail Day, the participating panellists share their thoughts and insights into building a career in licensing.
Beer52 teams with TfL for London Beer Tour collection
“We believe the best beer collaborations bring a fresh perspective, and working with TfL has given the brewers working on this collection so much inspiration,” says Fraser Doherty, CEO of Beer52.
Alastair Adams – owner and designer at Conway Stewart – talks licensed luxury pens
From Kingsman and Churchill to The Ashmolean and more: Alastair Adams on Conway Stewart pens.
BlackMilk debuts D&D clothing collection
The collection boasts an exclusive-to-BlackMilk print featuring 40 different monsters in a D20 pattern.
Surya debuts Frank Lloyd Wright rugs
“We believe this collaboration will inspire and captivate design enthusiasts around the world,” said Satya Tiwari, President of Surya.
Beanstalk to helm brand licensing push for Tonino Lamborghini
“We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury,” said Allison Ames, President and CEO of Beanstalk.
“Celebrate, celebrate, celebrate, sell…”: Perryscope’s Norman Perry on his approach to crafting brand extensions for music icons
From James Brown to Whitney Houston… Norman Perry – President of Perryscope Productions – talks creativity, design and the importance of ‘the first DJ’.
The Brand Radar: Wild in Art, Shaun the Sheep and the exciting world of licensed experiences
Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.
Zev Foreman, Hasbro Entertainment’s Head of Film, on what makes D&D a success at 50
Why was DUNGEONS & DRAGONS: Honor Among Thieves a hit? Zev Foreman shares his thoughts!