Live Brands Factory readies Angry Birds drinks, ice cream and cake in Sweden

“We are thrilled to partner with Axfood/Dagab and Live Brands Factory AB to bring the Angry Birds brand to life in a new and delicious way for our Swedish fans,” said Katri Chacona, Director of Brand Licensing at Rovio.

Shaun the Sheep named Natural England’s Countryside Code champion

“It’s great to be working with Natural England on this engaging and informative Countryside Code campaign,” said Rachael Peacock, Senior Brand Manager at Aardman.

Jazwares to launch figures, playsets, plush and more for Crunchyroll’s slate of anime brands

The partnership will span 18 anime series, including Chainsaw Man, Attack on Titan and JUJUTSU KAISEN.

Pacsun debuts third collection with The Metropolitan Museum of Art

“Art-inspired apparel provides an unmatched opportunity for creative expression through personal style,” said Josh Romm, Head of Licensing & Partnerships at The Met.

Cartoon Saloon secures raft of deals for Puffin Rock, My Father’s Dragon and its Irish Folklore Trilogy

“As we head into Licensing Expo, we’re excited to have such high-quality partners on board across our brands,” said Brian Tyrrell, General Manager of Cartoon Saloon Brand Development.

Banila Co launches Chupa Chups cosmetics

“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.

From ‘Hard Drops’ to Tetrimino twists: Fluid’s Stacey Bates-McCue on crafting a style guide celebrating 40 years of Tetris

Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.

Batman to join tonies line-up next month

“We could not be more excited that DC is now joining the tonies family,” said Markus Langer, Chief Content Officer at tonies.

Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

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