Ron Dubren talks Tickle Me Elmo, inventor collaborations – and his most underrated creation.

“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

As Carrera celebrates its 60th anniversary, Frank Tiessen reveals the secret to the brand’s longevity.

Vize’s Adam Colp and James Oddy discuss working on classic horror brands like Universal Monsters, American Psycho and Stranger Things…

Scott Shillet, VP, Global Hardlines and Promotions, Peanuts Worldwide LLC, on working with Funko Games

Skew’s Oliver Dyer sheds light on a new initiative designed to celebrate the invaluable contributions of creatives within the licensing industry.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“We are passionate about tabletop gaming, and we wanted to create something that immerses you in the world of SAW – while also being a game you’ll want to regularly bring to the table,” said Luke Melia, designer of SAW: The Jigsaw Trials.

“Wurlitzer’s original brand mission was to bring people together through the joy of music and we look forward to seeing how this line of jukeboxes delight and inspire music lovers in new ways,” said Gudrun Wurlitzer, President of Wurlitzer.

“A smile forms the basis of the brand world, threading it throughout the assets and bringing it to life in the logo through the logotype,” said Raj Pathmanathan, Creative Director at KI.