Lucky Egg brings Help I Sexted My Boss podcast into party games
Help I S*xted My Boss: The Official Dinner Party Game sees players take on challenges inspired by the antics of podcast hosts William Hanson and Jordan North.
Rowena Isotta-Day – Designer and Illustrator at Orchard Toys – on creating the company’s Peter Rabbit collection
Designer and Illustrator Rowena Isotta-Day talks us through the design process behind Orchard Toys’ first licensed collection.
The Brand Radar: Why one plus one can equal three in FMCG
From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.
Universal Orlando Resort details upcoming DreamWorks Land attractions
DreamWorks Land features attractions and activations inspired by DreamWorks Animation’s Shrek, Trolls and Kung Fu Panda franchises.
Pophouse to develop ‘creative activations’ inspired by the music of Cyndi Lauper
The partnership sees Pophouse acquire the majority share of Lauper’s master recording revenue and publishing.
Jewel secures new partnerships for SCOUT across textiles, housewares and fashion accessories
“These partnerships represent a significant step forward for SCOUT, and we look forward to bringing their unique vision to new audiences,” said Julie Newman, Jewel CEO and Founder.
Guru Studio options TV rights to Spot
“We can’t wait to see Spot come bounding onto screen to excite and entertain millions of young children and their families, reaching new fans and old,” said Francesca Dow, Managing Director at Penguin Random House Children’s UK.
Maurizio Distefano bolsters Baileys’ Italian licensing slate with Mec3
“We are very proud of the results that Baileys is achieving,” said Maurizio Distefano, President of the agency.
Heinz teams with Paramount for The Godfather pasta sauce
The sauce features the ingredients named in the film by Peter Clemenza as he teaches Michael Corleone how to cook the perfect pasta sauce.
Mattel teams with HMD for Barbie Flip Phone
“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.