Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

M&S Food teams with HarperCollins to launch first children’s book, Farm to Foodhall: The Magic Ingredient

“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.

The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

Irregular Choice teams with Sanrio for range of Hello Kitty footwear and bags

The range includes boots with heels resembling Hello Kitty herself.

Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

OddFellows’ Chris DiVito and Mohan Kumar on bringing ODB into ice cream – and the brands they’d love to work with

OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.

KFC hotel experience – the House of Harland – comes to London

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

Jewel Branding & Licensing brings Frank Lloyd Wright and Brizo together for new bath collection

“Staying true to Frank Lloyd Wright’s vision of reinvention was core to our product development,” said Judd Lord, Senior Director of Industrial Design at Delta Faucet Company.

Ariana Grande heads to Fortnite as part of Rift Tour in-game experience

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

Modiphius brings Bond baddies into board games with SPECTRE

SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.

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