WildBrain promotes Josh Scherba to President and CEO

“It’s an incredibly exciting time at WildBrain, and I’m honoured that our board has put their support behind me to lead the company,” said Scherba.

IMG to helm consumer products push for Toikido’s Piñata Smashlings

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

HIYA Toys readies ‘Gaze into the fist of Dredd’ action figure set

Judge Fear’s helmet has been remodelled to allow fans to create the famous moment from the comic, with a fist-sized hole for Dredd to punch through.

Fantasy Flight Games putting “unprecedented resources” behind Star Wars: Unlimited

“Whether you are a casual player, competitor or collector, there’s something for everyone in this game,” said Jim Cartwright, Product Strategy Director for Fantasy Flight Games.

Warner Bros bolsters FRIENDS coffee range

The new flavours include an Oh. My. GAWD cold brew, Moo Point decaf and Gunther! expresso.

Garden centres to distribute Peter Rabbit activity packs as part of National Children’s Gardening Week

The move expands the scope of the Grow with Peter Rabbit initiative, designed to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

PUMA to launch Formula 1 apparel, footwear and accessories

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between,” said Stefano Domenicali, President and CEO of Formula 1.

Emma Scott, Head of Retail and Licensing at WWF-UK, discusses licensing Wild Scenes – and being green

The World Wide Fund for Nature’s Emma Scott on why their Wild Scenes sets are a labour of love

The Brand Radar: The perks – and potential pitfalls – of personality licensing

Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.

Kith celebrates 40th anniversary of Return of the Jedi with apparel, accessories and homewares

The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.