Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.

The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

The grey satin chiffon pyjama set comes embroidered with ‘Beau’ on the pocket, matching what Joaquin Phoenix’s character wears in the film.

The dolls feature face sculpts and details from the movies, including Chucky’s striped sweater, Good Guys overalls and red hair.

“The fine quality and stunning fabrics that lie at the heart of Sofas & Stuff’s work have yet again taken inspiration from RHS Lindley Collections art to extraordinary effect,” said RHS Licensing Manager Cathy Snow.

This year’s Play Creators Awards will take place on Tuesday, June 27th at London’s Under the Bridge venue.

“We have always been fans of Warhammer and are excited to be able to help players bring characters from this rich setting to life,” said Markus Böhm, CEO of Burgschneider Group.

“We’re delighted to join forces with HarperCollins and help bring some legendary children’s stories to life,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.

“The BBC Earth apparel line was launched with the goal of making it easier and more convenient for consumers to experience eco-friendly values,” said Cowell Fashion chairman Lee Soon-seop.

“We are seeing great momentum building for the Totally Spies! brand ahead of the much-anticipated return of the series next year,” said Annick Bizet, New Business and Strategic Alliances Director at Banijay Kids & Family.