PUMA launches HARIBO collection, with apparel inspired by Goldbears and Happy Cherries sweets

The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.

Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’

Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.

The Brand Radar: Joe & Seph’s, Budweiser and how brand collaborations fuel flavour innovation

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

Sanderson Design Group’s Liz Bonnert, Fleur Neal and Dhamina Mistry on creative collaborations

We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.

Motul’s Romain Grabowski on authenticity, passion and the brand’s vast potential in the lifestyle space

To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.

Gary Pope, Co-founder of Kids Industries, talks grit, glamour, values, LEGO and more

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.

Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

Innovate UK launches Creative Industries Fund

The new funding competition will see Innovate UK invest up to £2.5m in innovative projects from UK registered micro and small businesses in the creative sector.

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