Martin Boudreault – Director of Product Design for MEGA at Mattel – on celebrating an iconic Beatles moment in bricks
“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.
LMCA revives Revere Ware
“From its conception, Revere Ware was a brand that punched above its weight – and this revival is going to see a return to excellence that takes the industry by storm,” said Ciarán Coyle, President & CEO of LMCA.
Lifesaving and licensing: the RNLI’s Emma Beeson reveals how Royal Mint coins help save lives
The RNLI’s Senior Partnerships New Business Manager, Emma Beeson, on their bicentennial year.
Boldly going Back to the Future: Chris Huisman on designing two iconic brand models for TOMY Plus
TOMY Plus model maker Chris Huisman discusses his designs for Star Trek and Back to the Future.
Anna Kyriacou and Scott Ham discuss what and who is new at creative design studio Zeros
The heroes at Zeros? Two of the design studio’s founders talk about Squid Game… And The Twits!
TruffleShuffle’s Aby Sollitt-Davis on fandom, exclusives and telling stories through product
As TruffleShuffle turns 20, Brand Director Aby Sollitt-Davis discusses how the firm chooses what brands to work with.
Vanessa Andreis – Former Head of Licensing at the Premier League – on the power of licensed promotions
“It’s important to challenge the status quo and stretch boundaries”: Vanessa Andreis, Former Head of Licensing at the Premier League, on how brands can help promotions take flight.
Striker Entertainment’s Mandy Bardisbanian on the two ways to tell if a brand has product potential
Mandy Bardisbanian, Vice President of IP and Business Development at Striker, discusses the unique appeal of Don’t Hug Me I’m Scared.
Banijay debuts Peaky Blinders Manchester bar and restaurant
“Bringing Peaky Blinders Manchester on board as an official licensee ensures customers can enjoy an experience synonymous with the integrity, quality and character of the series,” said David Christopher, Group Director of Licensing and Merchandising at Banijay.
MUNDIAL and Admiral Sports team up for limited edition Bob Marley collection
The range is inspired by Marley’s visit to Battersea Park in 1977, where he would play football with the locals in breaks between recording the Exodus LP.