Liam Taylor, Head of Partnerships & Development at Rubber Road, discusses recent highlights and future plans.

“Honouring one of the greatest movie franchises of all time, we’re giving Jaws our most advanced software and hardware to date,” said Seth Davis, President & CEO of Stern Pinball.

Music legend Elvis Presley is to be brought back to life as part of an immersive virtual concert.

Modelled after the signature design of the console, the toaster imprints the Xbox sphere logo onto bread.

Avalon has invited fans of the show to sign up to a mailing list for the attraction. If 100,000 people sign-up, the project will be green-lit.

“With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture,” said Allison Ames, President and CEO of Beanstalk.

“I’ve always considered myself a champion of how powerful licensing can be for those that are yet to experience it, and Born to License will allow me to build on that,” said David Born, Founder and CEO of Born Licensing.

Following successful launches with Dungeons & Dragons and Magic: The Gathering, this new agreement also includes Transformers.

The model is made up of 516 pieces and features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button.

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.