Only a few weeks left to get your nominations in for this year’s Play Creators Awards

The deadline to get your nominations in is Friday, April 28th.

Lord Whitney’s Rebekah Whitney and Amy Lord on crafting immersive experiences that spark wonder

Amy Lord and Bek Whitney discuss creating immersive experiences for brands like Netflix’s Stranger Things, Riverdale and Pretty Little Liars.

Upgrade to arcade: Hasbro’s Matt Proulx discusses upsizing the Bop It brand

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Coachella returns to Fortnite

Coachella Island boasts themed items, team vs. team minigames and Coachella 2023 performer Porter Robinson will be playing in-game.

Pringles teams with Minecraft for Suspicious Stew crisps

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

Tim Kilpin joins Hasbro as President, Toy, Licensing & Entertainment

In his new role, Tim will oversee Hasbro’s Consumer Products Group.

Warner Bros Discovery’s Max streaming service to house new shows for Harry Potter, The Big Bang Theory and The Conjuring

“We are unique because we have the best-in-all-categories across the board by any measure – be they ratings, awards, fandom,” said Casey Bloys, Chairman and CEO, HBO & Max Content.

Disney Lorcana grounded in “approachability, fun, strategy and whimsy”, says co-designer

“We created streamlined rules that we believe will engage new players, while also developing enough strategy in the game to engage experienced players,” said Ryan Miller, co-designer and Brand Manager for Disney Lorcana.

Babybel moves into socks with Label Chaussette

The launch marks the second collaboration between BEL SA and Label Chaussette following a successful Laughing Cow range.

J Smith Esquire creates Scrabble Crown to mark game’s 75th anniversary

The Scrabble Crown was constructed over 153 hours, with jewels, crystals and gold beading complementing 319 Scrabble tiles.

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