Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

The Brand Radar: Royal Mail, Rug Maker and how to make stamps stick in licensing

Start Licensing’s Ian Downes looks at how Royal Mail has cemented the iconic design status of its Machin stamps through a smart partnership with Rug Maker.

Tony’s Chocolonely moves into beer with BrewDog collaboration

“We’re honoured to be collaborating with one of our all-time favourite companies Tony’s Chocolonely,” said James Watt, BrewDog CEO and Co-Founder.

TV channel Dave teams with Firebox to launch Dave’s Flat Pack Pub

“Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere,” said Luke Hales, channel director for Dave.

Mattel teams with Italian designer Vivetta Ponti on limited edition UNO set

The game’s artwork is inspired by Vivetta’s style and love for animals.

Mondo’s Mike Bonanno and Hector Arce on giving brands like Godzilla and Gremlins the tiki mug treatment

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches design – and what fuels their creativity.

Informa’s Anna Knight on summits, trade shows and licensing jargon

Anna Knight, VP of Licensing at Informa Market, gives us the lowdown on the firm’s upcoming events and explains why licensing jargon should be dropped to make the industry more designer-friendly…

Scruffy Dog CEO Joe Bright on the magic of turning brands into entertainment experiences

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…

From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Biscuiteers teams with Royal Horticultural Society for botanical biscuit collection

“Over the years, our Spring collections have become a real Biscuiteers classic, so there was no better a partnership for us than with the RHS,” said Biscuiteers.

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