Do typical traits of introverts and extraverts make one better suited to working as a creative in the licensing industry? We asked figures across the brand extension space for their thoughts.

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

“It’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.

“It’s not been too difficult to get licensors on board because it really does stand out!” Rad Stuff’s Chris Flatt talks PSG, innovation and creativity.

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products,” said David Sprei, Commercial Director at Penguin Ventures.

“We’re a brand like no other”: Liberty’s Alice Molyneaux discusses how to keep a legacy IP fresh and exciting.

The Wicker Man at 50: why the cult classic is as hard to license as it is to define…

“We thought taking her music to Roblox would help expose Cher to a new generation of fans,” said Jacqui Bransky, VP of Web3 & Innovation at Warner Records.

“We’re all looking forward to the smiles and laughter that PeaKeeBoo will bring to children and parents in 2024,” said Toikido’s Founder and CEO, Darran Garnham.

“Our collaboration with Zara opens a gateway to inspire mainstream audiences through the impact of our positive message – ‘We’re all gonna be okay’,” said Okay Bears’ co-founder Suby.