“We are so proud to offer our fans a new way to interact with their favourite heroes,” said ZAG Founder and CEO, Jeremy Zag.

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

“The endless creativity that goes into game design provided the freedom to have fun with a collection that is an otherworldly take on our usual tailoring,” said Gresham Blake.

“The latest collaboration with Lucasfilm for the Star Wars Rivals Game has continued to elevate Funko Games’ collectible offerings through its all-new art style, including awesome hologram variants,” said Deirdre Cross, Head of Funko Games.

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

Ben Kelly – GM of Dumb Ways at PlaySide Studios ­– discusses bringing the brand into board games with Spin Master.

Sam Susz – Senior Director of Games at Spin Master – on how Dumb Ways to Die highlights Spin’s innovative approach to licensed games.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President of Warner Bros. Discovery Global Brands and Experiences.

“Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers,” said Arne Arens, CEO of Boardriders.

This year’s Play Creators Conference takes place at London’s Stamford Bridge stadium on Wednesday, June 28th.